Tattoos are now more popular than they were before. They’ve become a desirable art form to people of all races and many get them to convey a message or make a statement. Studies show that 46% of Americans have at least one tattoo.
The holidays are almost here, and many people will be spending time at home–and probably get that tattoo they’ve always wanted. Many tattooists are fully booked during this period, and business gets better for tattoo shops that promote their services the right way. Want to connect with more customers this holiday? Use these five marketing campaign ideas to promote your tattoo shop.
1. Create a Website
Create a professional website and include all the relevant information, such as your operating hours, the rates, and tattooists’ profiles. A video portfolio is an excellent way to promote your tattoo shop. You can draw inspiration from Relay Cars—an automotive research company that has created a car customizer app to help potential clients visualize how different features look like on cars.
Your video portfolio should feature all tattoo styles and reviews by happy customers. Tattoos are visual art and you can make them more appealing by telling stories about them. Use images and video advertising to appeal to potential clients.
2. Enhance Your Brand’s Visibility
According to recent data, there are an estimated 21,000 tattoo parlors in the United States. So, how do you make your business stand out from the crowd? Enhancing brand visibility is crucial. And the good news is you can use the same tricks to sustain momentum as your company grows. Here are some strategies you can apply to increase brand visibility.
- Optimize your website for local SEO
- Make your site mobile-responsive
- Update your “Google My Business” listing
- Build a great reputation
- Adopt social media marketing
- Create a 360° virtual tour
3. Showcase Your Art on Social Media
Social media is an excellent platform for marketing your tattoo parlor and reaching new audiences. Choose social networks well since not all of them are ideal for marketing your business. Focus on highly visual platforms such as Facebook, Instagram, Tumblr, and Pinterest.
Post clear photos of your tattoos without using filters. Happy clients will also post pictures of their new tattoos on social platforms. You can request them to mention you and tag your tattoo shop in their posts.
4. Attend Tattoo Conventions
Attending conventions is a traditional form of marketing, but it can be very effective if done right. When you attend conventions, you meet other artists who can recommend you to potential clients. You can also do flash tattoos on clients who request for them and showcase your skills.
At conventions, you learn about new trends in your industry, new techniques, and equipment that other tattooists are using that you may not know of. You can also join contests and showcase your talent. If you stand out, you can get your work featured in the media as publishers attend these conventions.