Getting Started: 5 Simple Ways to Set Up Your Tattoo Shop on TikTok

If you’re running a tattoo shop and are wondering how to extend your business reach and get TikTok followers, you’re in the right place. With the right approach, this platform could be the magic touch your business needs to flourish. To help you navigate this exciting journey, we’re sharing five simple ways to set up your tattoo shop on TikTok. So, grab a cup of your favorite beverage, take a deep breath, and let’s embark on this journey to make your art visible on the digital stage!

1. Setting Up Your Profile: The First Impression Counts

Setting up your profile is the first crucial step to impress potential customers. Choose a catchy username that reflects your brand’s personality and a crisp profile picture of your shop’s logo or a piece of art you’re proud of. Make sure to add your shop’s location and working hours in your bio. A well-curated profile works like a digital business card, so don’t overlook the importance of this step.

2. Content Strategy: Show Your Skills

After you’ve created your profile, it’s time to plan your content strategy. TikTok users adore watching the process of creating a piece of art. Therefore, make your followers part of your journey by posting videos of sketching, stenciling, and tattooing. Show them the detailed process of creating a beautiful tattoo. It’s also great to share the final result and your customer’s reaction. Remember, each post should be informative and engaging.

3. Engage With Your Audience: Build Relationships

Engagement is the key to growing a TikTok audience. Start by responding to comments on your posts and initiate discussions about tattoos. You can also hold Q&A sessions or live streams where you discuss various tattoo styles or explain the meaning behind certain designs. By doing this, you build trust with your followers and create a sense of community.

4. Hashtags And Trends: Ride The Wave

Now that you have a steady content flow, it’s time to join the fun on TikTok. Use relevant hashtags such as #tattooartist, #tattooshop, and others related to your work to improve your video’s visibility. Additionally, don’t shy away from participating in trends. If there’s a popular song or a challenge that fits your brand, use it to your advantage. Not only does it boost your visibility, but it also portrays your shop as modern and in touch with the times.

5. Collaboration: Cross-Promote

Collaborations can open up new avenues for your brand. Reach out to influencers in the tattoo community or other small businesses in your area. You could host a joint live stream, create a challenge, or cross-promote each other’s work. It’s a wonderful way to expose your brand to a new audience while fostering community ties.


Creating a successful presence on TikTok doesn’t have to be an uphill battle. By following these simple steps, you’ll not only set up your tattoo shop on the platform, but you’ll also carve a path towards a loyal, engaged community. As you start your TikTok journey, remember to let your authenticity shine through in everything you do. That’s the secret to not just getting TikTok followers but to build a genuine connection with your audience.

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