If you’re looking to start tattoo business in 2022 or want to grow your customer base, you need to have great marketing strategies. Marketing your business will help it stand out from the crowd in this competitive industry. The tattoo industry in the U.S. has grown by about 9.2% every year from 2016 and is expected to increase by 23.2% by the end of 2021. Here are some unique ways you can market your tattoo shop in 2022.
1. Build Your Brand Identity
Your brand needs to be visually appealing to attract customers. Create a unique identity for your tattoo shop. The logo, tattoo studio, and branding across your business should be unique. That way, customers will easily recognize your brand. Additionally, make sure your shop looks good and reflects your style to appeal to walk-in customers looking to get tattoos.
2. Offer Discounts
There are over 7,340 tattoo artists in the U.S. As the figure continues to increase, you have to find ways to stand out from the rest. To attract more customers in 2022, offer discounts and holiday flash sales. People love offers, so it’s the easiest way to get them to come to your shop. If your work is good, you will likely get word-of-mouth referrals. To encourage referrals, you can give a referral discount.
3. Partner With Complimentary Businesses
You need to think outside the box when marketing your tattoo business. To reach more customers, search for companies in your city or community you can partner with and market each other’s services. You can print their brochures or business cards and place them at your front desk and they can reciprocate this.
For instance, Cavender Toyota, a popular dealership in San Antonio, Texas, partners with complementary businesses like insurance companies and car body shops. Cross-promotion creates a win-win situation for both businesses and is a smart way to market your tattoo shop.
4. Use Social Media Platforms
Tattoo artists estimate that over 70% of their clients find them on Instagram. You should use this photo-sharing app and other visual platforms such as Pinterest and Facebook to showcase your work and promote your shop. Create social media handles and pages for your business and post your best work. In addition, encourage your employees to promote the shop by showcasing their work on social media.
5. Attend Tattoo Conventions
As more people get vaccinated, conventions are slowly making a return. If there are tattoo conventions happening in your area or city, be sure to attend and get your name in front of customers. These conventions gather tattoo lovers in one place and give you the opportunity to showcase your work and grow your client base. When attending tattoo conventions, use great branding to appeal to customers.
To make your tattoo shop visible, you have to use different marketing strategies. The tattoo industry is growing at a rapid pace, so you must do everything you can to stand out from the competition and acquire more customers. Use these tips to market your tattoo shop in 2022 and beyond.