According to statistics, the tattoo industry in the U.S. is valued at $1.4bn. The industry has grown by about 9.2% per year since 2016, and as it grows, more tattoo shops open up. So, if you’re establishing a tattoo shop or already running one, it’s important to market your business. How do you ensure people notice your tattoo shop? Here are some unique marketing ideas.
1. Create a Strong Brand Identity
The tattoo industry is very visual. Customers will look at your past work online before booking an appointment. You need to create a strong brand identity to attract potential customers, from your business logo to tattooing styles. That way, people will easily differentiate your tattoo shop from the competition. Your employees and artists working in your shop should also build personal brands that attract customers.
2. Use Social Media
Social media is a vital part of the tattoo industry. Tattoo artists estimate that over 70% of their customers come from Instagram. This photo-sharing app and sites like Facebook and Pinterest give tattoo artists a platform to showcase their work, making it easier for customers to find them. When using social networks to market your business, create boards (on Pinterest), add relevant hashtags (on Facebook), and sponsor posts (on Instagram) to reach more potential customers.
3. Host a Launch Party
According to statistics, 79% of US marketers generate sales via event marketing. Events are a great way to market your tattoo shop, whether your business is new or has been in existence for a few months. Invite other tattoo artists, industry players, and influencers to get your name out there.
I Need Cash Now, a leader of title loan companies, has used launch parties to establish a local presence in their neighborhoods. Many local tattoo shops have hosted launch parties to let the community know they are in business. Events give a tattoo shop new business, whether it’s new or established.
4. Attend Tattoo Conventions
Tattoo conventions may be a traditional form of marketing, but they can help you to connect with your target customers. Conventions happen all year round, so plan to attend a few. At a convention, every attendee is a potential customer, so use great branding to make your shop stand out. These events also give you an opportunity to network and keep up with industry trends. You’ll learn about new tattooing equipment and designs.
5. Offer Discounts
To attract more customers, you can offer discounts and promotional codes for referrals. If a loyal client refers a friend, you can give them a 10% discount on their next tattoo. When customers feel appreciated, they are more likely to spread the word about your shop and bring in more clients.
Getting potential customers to notice your tattoo shop requires a bit of marketing. You have to combine traditional and digital forms of marketing. Use these ideas to boost the visibility of your tattoo shop. You’ll win over customers and may be so busy you open other shops.