According to a recent report, there are 29,235 tattoo businesses in the U.S. in 2021, a 6.2% increase from 2020. To compete with all these businesses and win, you need great marketing strategies. You also need to appeal to more paying customers for your tattoo shop to be profitable.
Whether your tattoo parlor is new or has been in existence for years, marketing can get the word out about it. It allows you to connect with potential customers and tell them about all the services you offer. It also builds brand recognition. So, how can you create brilliant marketing strategies? Here’s how.
1. Work on Your Shop’s Look
Tattoo shops have a lot of walk-in customers, and this usually depends on how they look. Clean and renovate your shop, upgrade the equipment, and add inviting décor to attract new customers. All the furniture and fixtures should appear clean and new, not run down. If your tattoo shop is on the main street, put up some eye-catching banners outdoors. That way, more people will come in for tattoos, boosting your revenue.
2. Make the Most of Social Media
Social media is the best place to showcase your best work. Apart from having your own page, create pages on Instagram and Facebook for the shop. The U.S. tattoo industry has over 38,774 artists, and the only way you can stand out from the crowd is by marketing yourself well.
Show off the work done by your tattoo shop’s artists and ask them to mention and tag the shop in their posts. You can also reach more customers through social media ads. You’ll need to invest some money, but if the ads are well-targeted, your investment will pay off.
3. Use Digital Marketing Tools
In this digital age, your tattoo shop must have a strong online presence if you want it to do well. Make the most of digital marketing tools such as Google Analytics, HubSpot, and Buffer. When you use such tools, you attract customers and understand their buying behavior. The tools also allow you to track responses to your marketing efforts immediately.
4. Use Traditional Marketing Mediums
While digital marketing is more popular, don’t ignore traditional marketing. You can combine both strategies to reach more customers. Place some advertisements in the local newspapers or distribute fliers in your community. You may have to attend community events or support community initiatives.
TheGoodPatch, a company that offers a hangover patch, has used local events, concerts, and sporting events to promote its products. Having a local presence has increased their brand awareness and, consequently, increased their online visibility.
Volunteering will help promote a positive culture within your business and can influence teamwork. But it can take a toll on you, especially if you volunteer often. If you want to boost your energy levels after a long weekend, use. It gives you a natural kick without pills, sugar, or energy drinks, helping keep your energy up throughout the day.
Also, talk to your happy customers and ask for referrals. Word of mouth recommendations are a crucial marketing tool for any brand. They are more trustworthy and valuable and can generate a lot of buzz.
5. Attend Tattoo Conventions
The tattoo industry holds tons of tattoo conventions throughout the year. Book a booth at one of the festivals and market your business. The upside of attending these conventions is all attendees are your target audience. Make your booth appealing and use colorful banners. Every year, attend the most beneficial conventions for your business.
The profitability of a tattoo parlor is determined by the customers. To attract more customers, apply these marketing strategies. Combine digital and traditional marketing; you’ll get more clients and boost your revenue.