The tattoo industry is rapidly growing. In the U.S., the market size of the industry measured by revenue is at $1.4bn in 2021. As a result of this growth, supporting sectors such as the global tattoo ink market is projected to reach USD 137.4 million by 2026.
Based on these statistics, it’s easy to see that this industry will continue to flourish. And we all know that when an industry grows, competition between the players goes up. As more tattoo artists enter the market, you have to find ways to make your tattoo shop stand out and become more visible. Here are some ways to attract more clients to your shop.
1. Find a Great Location
There are more than 7,340 tattoo artists in the U.S. To stand out from everyone else, pick a great location that clients can easily access. Before you rent the premises, ensure that the location is safe. And after you do, use great branding to make the shop look appealing. Remember, how your shop looks reflects your style as an artist. Customers are more likely to come back or refer you to their friends if they like the experience you provide.
2. Have a Signature Style
While most tattoo artists have different tattooing styles, it’s better to create your own signature style. This gives you an edge over the other artists, and more clients will come to your shop if they need a particular type of tattoo.
3. Form Relationships With Your Clients
When a new client walks in, it’s your job to make them feel at home. Always have a conversation with customers and get to know them better. Once a relationship is formed, you can encourage them to share their experience on social media or refer you to their families and friends.
Additionally, you can give discounts for referrals to bring in more clients. Once your clientele grows, you’ll be booked throughout. To handle more clients, you can use a natural energy patch that provides an extra energy boost for 8-12 hours.
4. Use Social Media
Your tattoo shop cannot survive without social media marketing. Social networks showcase your work to potential customers. You can add images of your work on Instagram (which is more photo-centric) or Pinterest and Tumblr, where people share tattoo styles.
You can also use Facebook to reach more people or share videos to show your tattoo-creation process. As long as your work is good, social media will help increase your bookings significantly.
5. Build a Business Website
Once referrals start streaming in, the new clients will want to check out your past work. Social media is not enough, you need a professional website with a photo gallery of your work, testimonials, and contact details. You can optimize the website, causing it to be easily found on Google maps and search.
You need to market your business more if you want to grow in this billion-dollar industry. If your work is good, employ these strategies to attract more clients to your tattoo shop.